Texas Tech University Experts Guide
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To Make Wine or Market?
This may be a hard truth for budding vintners to swallow, but when it comes to the survival of a brand, quality winemaking may be less important than savvy marketing.
In fact, winemakers with limited resources are better off spending their money on marketing than purchasing higher quality grapes, according to a brand mortality study conducted by researchers at the Texas Wine Marketing Research Institute and Rawls College of Business at Texas Tech University.
Featured Expert:
Expert on College Alcohol Abuse and Prevention Available to Speak on New Study
A report released by the U.S. National Institute on Alcohol Abuse and Alcoholism found that binge drinking and drinking-related deaths among college-age students are increasing.
Kitty Harris-Wilkes, director of Texas Tech University's Center for the Study of Addiction and Recovery, can speak about drug and alcohol abuse among college students and prevention methods that could help curb these trends.